Social Media Takes on Fundraising

Social Media Takes on Fundraising

Move over Groupon and Living Social; Schoola is the newest deal-of-the-day Web site, and its mission is to help schools raise money.

Move over Groupon and Living Social; Schoola is the newest deal-of-the-day Web site, and its mission is to help schools raise money.

Schoola, launched by Savvy Source in February, helps school supporters, such as Parent Teacher Associations, work with businesses in their community to create a deal. Schoola hosts and facilitates the fundraiser online, handles the purchases and sends the proceeds to merchants and schools. To reach a larger audience, schools can partner with other schools to reach a larger audience and increase visibility.

Stacey Boyd, CEO and founder of Savvy Source, says, “At a time when schools are struggling with funding, Schoola provides a fundraising fix. It’s a way to raise significant funds quickly without the administrative burden you typically have with fundraisers like wrapping paper or cookie dough.”

Lakewood Elementary School in the Dallas (Texas) Independent School District was the first to use Schoola and raised $3,500 in just five days. Meredith Manak, vice president of the PTA, said the school will likely use the money raised to fund tutoring programs. “Schoola took little effort to coordinate and put together. We plan to use this platform once every two months with six merchants each time.” Schoola keeps 15 percent of the money, and schools work with businesses to decide what percentage will go to schools. “Schoola allows consumers to get a great discount on things they use every day. It’s a win-win for local businesses and schools,” says Boyd.

For more information, visit www.schoola.com.


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