Elliot: Are you ready for the storm of protest that will rain upon us when we critique the un-revolutionary Apple announcement about textbooks?
Cathie: We were called iPad haters (even though we each have one and we develop apps for it), now we will be called iBook haters. Elliot, this is not a good reputation to have.
Elliot: But we are not haters! The Age of Mobilism empowers the world's youth as never before.
Cathie: Flowery, very flowery. But, let's talk about the iBook; bring it on.