Three years after launching its Let’s Play initiative, Dr Pepper Snapple Group (NYSE: DPS) is saying, “Let’s Play some more.” The company has committed another $11 million to expand its efforts to provide tools, places and inspiration to make active play a daily priority in the lives of kids, families and communities across North America.
More than 1 million kids will benefit as DPS extends its partnership with KaBOOM! through 2016 with a $10 million commitment to build new playgrounds and improve existing ones. In addition, DPS has entered a one-year, $1 million partnership with Good Sports to provide athletic gear, footwear and equipment to community organizations coast to coast, benefiting 1.6 million youngsters.
“At Dr Pepper Snapple Group, we recognize that play is a vital element of a child’s physical and emotional well-being. It helps make kids healthy and happy through creativity, exploration and physical activity and ties directly to our efforts to foster physically active, engaged and sustainable communities,” said Vicki Draughn, vice president of corporate affairs at DPS. “We are excited to continue our partnership with KaBOOM! to provide even more great places to play, and we are very pleased to expand the scope of our Let’s Play initiative to older kids by teaming up with Good Sports to provide essential new sports equipment and gear for deserving organizations.”
A community partnership led by DPS to get kids and families active nationwide, Let’s Play began in 2011 with a three-year, $15 million commitment to KaBOOM!.The company built 41 playgrounds -- with more than 2,300 DPS employees contributing nearly 19,000 volunteer hours in the construction -- and provided grants ranging from $500 to $30,000 for the improvement of another 2,004 playgrounds.
With the new $10 million commitment, DPS’s support of KaBOOM! through Let’s Play will exceed $25 million by the end of 2016. Over the next three years, DPS will fund 30 new playground builds and a grant program that will improve nearly 400 playgrounds, including providing innovative play equipment such as Imagination Playground and Rigamajig.
“Nothing is more essential to a child’s health and well-being than safe places to play where kids can explore outside the box, creating active minds and active bodies,” said Darell Hammond, founder and CEO of KaBOOM!. “Our partnership with DPS has been instrumental in raising the national conversation about why play matters and, on behalf of the families and communities served by the partnership, we are grateful for their support.”
With Good Sports, Let’s Play expands its reach to include older kids whose favorite forms of play extend beyond playgrounds. It represents one of the most significant partnerships to date for Good Sports, according to Melissa Harper, president and CEO of Good Sports.
“We are thrilled to join DPS in the Let’s Play initiative and look forward to helping expand it to serve all school-aged children who often lack resources for their favorite type of play – organized sports,” said Melissa Harper. “Kids of all ages deserve a safe place to play, and the tools to enjoy their surroundings. The good work of Let’s Play makes this possible.”
In addition to the tools and places provided through DPS’s partnerships with KaBOOM! and Good Sports, Let’s Play is also serving up inspiration via a dedicated website, LetsPlay.com, as well as through social media engagement via Facebook and Twitter. On LetsPlay.com families can find fun play ideas and tips for various situations – including challenging days like cold and rainy weather – and blog contributions and discussions on the benefits of play.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple.
About Let’s Play
Let’s Play is a community partnership led by Dr Pepper Snapple Group (NYSE: DPS) to get kids and families active nationwide. Since Let’s Play launched in 2011, DPS has worked with nonprofit KaBOOM! to build or improve more than 2,000 playgrounds across North America and in 2014 partnered with Good Sports to provide sports gear for deserving athletic organizations in communities coast to coast. For more information, visit LetsPlay.com or Facebook.com/LetsPlay.
KaBOOM! is the national non-profit dedicated to the bold new goal of ensuring that all children, particularly the 16 million American children living in poverty, get the balance of active play they need to become healthy and successful adults. KaBOOM! has been a powerful champion for play since its founding in 1996, working with partners to build, improve and open more than 15,000 playgrounds, engage more than 1,000,000 volunteers and serve more than 6,600,000 children. KaBOOM! creates and catalyzes great places to play, inspires, empowers and leads play advocates, and educates and elevates the societal conversation about the importance of play in children’s lives. For more information, visit kaboom.org/act or follow the conversation on why #PlayMatters at twitter.com/kaboom or facebook.com/kaboom.
About Good Sports
Good Sports helps to lay the foundation for healthy, active lifestyles by providing athletic equipment, footwear, and apparel to disadvantaged young people nationwide. By partnering with sporting goods manufacturers, Good Sports is able to get the necessary equipment into the hands of the kids that need it most, giving them a chance to get in the game. Since 2003, Good Sports has provided over $10 million worth of equipment to over 1,400 youth programs, impacting more than 870,000 kids. For more information on how you can support Good Sports, please visit www.goodsports.org.