Advertising In Schools Becoming More Common

ANGELA PASCOPELLA's picture
Tuesday, June 5, 2012

Financially struggling schools nationwide are increasing the volume of advertising that children see in the halls, at football games and even on their report cards.

School administrators say that with a public unwilling to adequately fund K-12 education, they're obligated to find new ways to keep teachers in classrooms.

"We know that we can't continue to only look at ways to cut, we also need to be innovative about the assets we have and learn how to bring in more revenue," says Trinette Marquis, a spokeswoman for the 28,000-student Twin Rivers Unified School District in McClellan, Calif.

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