AMX Introduces New Tool to Guide Technology Decision Makers

Lauren Williams's picture
Monday, March 4, 2013

AMX® is strengthening its long standing commitment to its integrators with the creation and launch of a new AMX.com Website on March 1. This new resource is being developed to assist in the time-consuming task of educating consumers about the benefits that technology automation can offer them and their entire companies to be more productive, more efficient and more able to focus on their best work. The new site will be a new front end to the existing AMX.com Dealer Site that will continue to be available with absolutely no changes for day-to-day support of their businesses.


“I truly believe this move will create untold new opportunities for our dealers and ultimately, win them many more deals,” said Rashid Skaf, AMX President and CEO. “Because of the technical nature of our solutions, explaining and illustrating the possibilities can often be one of the most lengthy and complex steps in the purchase process. In talking with our dealers to best support their needs, we found that building a resource like the new Website could eliminate this hurdle by taking end users on a tour through the purchase process to help them learn, plan and buy automation technology.”


The new Website is defined from the IT Managers perspective and graphically illustrates the top technology priorities determined to be the most important to IT Managers in selecting the right solution. In order of importance, these include: enhancing productivity, return on investment, centralized management, ease of use, reliability, network centric, standards based, security, scalable, standardization and sustainable. At the top of nearly everyone’s list of priorities is enhancing productivity. Integrating automation technology helps IT Managers and the people in their companies to be more productive and more efficient.  Additionally, generating a healthy return on investment is also important. Cost savings can come from considerations like increasing workplace productivity, decreasing travel expenses and energy management savings. Centralized Management rounded out the top three considerations. Maximizing IT Manager’s extremely valuable resources by delivering a single, centralized, network solution is incredibly important.


“The new AMX.com will deliver solutions to this key audience that is self-paced, visually inviting, non-technical and packed full of resources in all different medias,” said Jeff Kindig, AMX Vice President, Strategic Marketing. “We conducted significant market research around the world to guide the development of this new and exciting resource that includes content from white papers to video clips – all designed solely to educate technology managers.”


Launching March 1, everyone visiting www.amx.com will be routed to the new Website. Any AMX integrators or other visitors who prefer the traditional site may quickly and easily continue on to the Dealer Site for business support, simply by clicking on the words “DEALER SITE” in the top right hand corner.  If they prefer, visitors have the option to make the Dealer Site their default AMX.com. Most integrators will want to choose this option to expedite future returns to AMX.com. Integrators will always have the option to check out End User Site at any time, simply by clicking “END USER SITE” on the Dealer Site. This may be necessary when introducing new clients to the new resource.


While the End User Website focuses on educating commercial end users today, the AMX marketing team will be adding education, government and residential focused sections in the coming months. AMX looks forward to the additional support that the new Website brings its integrators and as always, welcomes all feedback. The AMX marketing team is anxious to get your continuous feedback and encourages you to submit your suggestions and comments by clicking on the ‘Submit Your Web Comments/Feedback Here’ button located on the bottom/left hand side of the website.

Additional Details

- ### -

About AMX
AMX hardware and software solutions simplify the implementation, maintenance, and use of technology to create effective environments. With the increasing number of technologies and operating platforms at work and home, AMX solves the complexity of managing this technology with reliable, consistent and scalable systems. Our award-winning products span control and automation, system-wide switching and audio/video signal distribution, digital signage and technology management. They are implemented worldwide in conference rooms, homes, classrooms, network operation / command centers, hotels, entertainment venues, broadcast facilities, among others.


AMX was founded in 1982 and is a member of The Duchossois Group of Companies. For more information, visit www.amx.com.


AMX is a trademark of AMX, LLC registered in the U.S. and other countries. DXLink is a trademark of AMX, LLC. All product and company names herein may be trademarks of their registered owners.