Anti-bullying “Spokesband,” Sibling Rivalry, croons for a cause

Lauren Williams's picture
Monday, November 18, 2013

Teen bullying victims now have a voice, thanks to a new partnership forged by One Call Now. The message notification provider recently signed Sibling Rivalry, a Magnolia, Texas group to be the official “spokesband” for their Safe School Helpline®. The program’s theme song is Sibling Rivalry’s new track “No Medicine Can Heal,” which describes a student’s struggle with a school bully.

Sibling Rivalry is brother-sister duo Mitchell and Olivia Butaud, an acoustic country duo who claim Little Big Town, The Band Perry, and Zac Brown Band as influences. They garnered national attention as one of 15 bands to compete on the COZI TV music reality show "Next Great Family Band.”

Now, Safe School Helpline® users will have the chance to bring Sibling Rivalry to their own home towns. In 2014, One Call Now will hold a “Rally for Safer Schools” contest. New schools to enroll with the Safe School Helpline®, as well as schools that already participate, will be entered to win an anti-bullying pep rally sponsored by One Call Now, including an exclusive performance by Sibling Rivalry. Entry details and rally dates will be announced in early 2014.

“It’s important for us to connect with kids regarding the importance of bullying prevention,” says Brian Ferrar, CMO, One Call Now. “Having Sibling Rivalry as the Safe School Helpline’s spokesband is the perfect way for us to bridge that gap.”

Sibling Rivalry’s Mitchell and Olivia have already achieved impressive successes for their respective 19 and 14 years: they have performed at Texas venues such as House of Deréon, Main Street Crossing, Dosey Doe The Big Barn and Dosey Doe Music Café. In Nashville, Tennessee, they have taken the stage at several venues including the famed Bluebird Café.

Learn more about One Call Now’s partnership with Sibling Rivalry and listen to a recording of “No Medicine Can Heal” at http://www.onecallnow.com/wireless-messaging-system/sibling-rivalry. To learn more about the duo, visit www.siblingrivalryduo.com/ .

About Safe School Helpline®

The Safe School Helpline®, provided by Security Voice, Inc., is an anonymous tip line that allows students, parents, and school staff to safely report school violence. It also provides direct, confidential, 24/7 access to trained crisis counselors. The Safe School Helpline® serves more than 6,000 schools, representing more than 1 million students across 15 states. It has recently added Internet and text reporting capabilities, and can translate tips provided in any language. One Call Now hopes to help break the cycle of silence, not just in schools, but also in churches, businesses, and other facilities across the country.

About One Call Now

One Call Now is America’s largest message notification provider, with 20 percent of American households—55 million Americans—depending on the company for messages that protect, inform, and engage. One Call Now is proud to support the mission of educators through partnerships with anti-bullying organization Olweus, sponsorship of The Million T-Shirt March Against Bullying, free levy calls for schools, and KidsReadNow.org, a national summer reading program designed to stop the summer reading slide in elementary schools. For more information, please visit www.onecallnow.com.