A better way to market school lunch programs

Tuesday, July 22, 2014

There's one truth emerging from the debate over the National School Lunch Program on the floor of Congress and in the lunchrooms of public schools: You can lead a child to vegetables, but you can't make them eat.

The 2010 school lunch standards have made giant strides in improving the quality of food offered to our children. But such improvements come at a substantial cost.

As is common in Washington, the debate has been reduced to two seemingly unacceptable options. Either we enforce high nutrition standards with waste and cost, or we allow schools to provide the lowest common-denominator lunches and perpetuate the growing public health crisis. But the problem is neither the funding nor the regulations, it's the motivation of the child to eat.

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