Buffalo schools chief in New York gives openness a try

Monday, January 27, 2014

Buffalo School Superintendent Pamela C. Brown has made a marked effort this week to appear more open and responsive to the public in light of long-standing criticism that she communicates poorly and doesn’t do enough to engage with the community.

For instance, Brown met with the district’s lead parent group for the first time Tuesday. Wednesday, she launched a “myth-busting” campaign at a School Board meeting.

And she held a rare media briefing Thursday in which she said her New Year’s resolution is to be more proactive with the media. “I resolve to do my best to update the press, and therefore the public, to those things that matter most to people interested in education and how it works,” Brown said.

Public relations experts said Brown’s resolution should be part of any superintendent’s job description as soon as they enter office, but her efforts this week are better late than never.

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