As charter schools expand, use of parent communication technology rises

Lauren Williams's picture
Monday, July 22, 2013

Mirroring a trend long seen in public and parochial schools, charter schools are increasingly turning to school notification systems to assist with their parent communication efforts.

One such example is Aspire Public Schools, a high-performing 501(c)(3) national not-for-profit charter management organization based in California. The growing school system recently expanded its relationship with school notification provider SchoolReach.

Aspire already used SchoolReach at 10 of its 11 Los Angeles area schools. They recently signed on to use SchoolReach at all 12 of their San Francisco Bay Area schools.

“At Aspire, we believe that parent engagement has a big influence on student learning,” said chief executive officer James Willcox. “SchoolReach is an important part of our proactive efforts to involve parents. With SchoolReach, we’re able to communicate with parents about important school news and initiatives in a timely and efficient way.”

SchoolReach is a comprehensive school notification solution that helps school leaders manage a wide variety of school-home communications, including absentee calls, school cancellation notices, weather and safety alerts, and lunch balance reminders.

School administrators can broadcast voice, e-mail and text messages to parents on any issue with the system, and the patented message delivery technologies that SchoolReach owns ensure that broadcasts have the best chance at being received by parents.

For their part, parent notification providers like SchoolReach understand the needs of growing schools. “We’re seeing the same trend in the public charter school sector that we’ve long seen in the public and parochial school sectors,” said SchoolReach CEO and co-founder Joe Palacios.

“As they grow and mature, schools need quick and cost-efficient ways to communicate with parents,” Mr. Palacios said. “SchoolReach offers the technology that schools need to keep parents engaged and informed.”

About SchoolReach

SchoolReach is the K-12 education division of St. Louis-based GroupCast, LLC, a broadcast voice, e-mail and SMS notification provider used by thousands of schools across all 50 states. SchoolReach also offers the CyberBully Hotline, an anonymous, two-way reporting service that schools can implement to encourage reports of bullying and other problems from students who might be fearful of reporting face-to-face. For more information about SchoolReach or the CyberBully Hotline, please visit,, or call 1-800-420-1479.