Chasing students: Ann Arbor Public Schools launches its largest marketing effort

Monday, February 24, 2014

It’s the kind of thing that makes many traditional public school advocates uncomfortable.

But in today’s market of school choice, competition is steeper than ever between public schools to draw students in—and to keep them there.

Michigan’s system of funding education naturally drives that, as the state gives money to schools based on the number of students that are in a classroom. In Ann Arbor, losing one student means a loss of $9,050 per year.

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