Chocolate milk ban in cafeterias can backfire

Friday, April 18, 2014

Chocolate milk far outsells white milk in school cafeterias, and when kids are denied the choice of the sugar-laden flavored variety, they buy about 10 percent less milk -- and then throw away a lot more of the white milk they do buy without drinking it.

That is the not-so-startling conclusion of a Cornell University study, published Wednesday, conducted in 11 Eugene elementary schools in fall 2011 after the Eugene school board banished chocolate milk from its elementary cafeterias.

Do-gooders who want to prevent childhood obesity by keep sugary milk drinks out of school meals are likely to end up with students drinking a lot less bone- and teeth-building calcium and deriving other benefits from milk, the study warns.

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