That’s right; the district is planning to launch its own Facebook and Twitter accounts as part of an effort to better communicate with parents and the community.
“This is a great opportunity for us to get our good news out there about our teachers, students, staff, schools and programs,” said district spokesman Nat Harrington, whose public affairs department will run the social media accounts.
The district’s decision to experiment with social media follows a growing trend among school districts across the country to further connect with the community. Earlier this year, the Los Angeles (Calif.) Unified School District became one of the first in the country to hire its own social media director.
The move also follows a trend among many local parents and education activists, who have taken to social networking to espouse their views and rally others who share them. For instance, a Facebook page created in 2009 called Testing Is Not Teaching played a major role in galvanizing county parents to rally for the ousters of then-Palm Beach County Superintendent Art Johnson and Chief Academic Officer Jeffrey Hernandez.