Fundraising burnout: A new problem for cash-strapped schools

Friday, February 14, 2014

Parents who are growing weary from a seemingly endless barrage of appeals for money from their children's schools have an unlikely ally: the $1.4 billion school fundraising industry.

The Association of Fund-Raising Distributors and Suppliers, a trade group, worries that some schools are holding too many sales to fund field trips and essential services such as computer laboratories. As a result, parents are getting burned out from fundraising appeals and may tune out all of them.

"This is a serious issue out there for fundraising companies," said Jon Krueger, the group's executive director, who advises parent-teacher organizations and others to approach fundraisers strategically. "Participation rates suffer when schools run too many fundraisers."

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