Ga. School District Looks at Ads to Make Money

Marion Herbert's picture
Monday, November 21, 2011

High schools have displayed advertisements on football fields for years, but one metro Atlanta school district hopes to slap the logos of major national companies on cafeteria trays, auditorium seat backs and salad bar sneeze guards to bring in money for cash-strapped schools.

The proposal before the Douglas County school board would mean the district's 37 schools could sell ad space pretty much anywhere in the building that's not a classroom. That could include napkins in the cafeteria, hallway floors, on instruments in the marching band and on the school's website.

"We've got to look for alternative funding," said school board member Mike Miller. "If done right, this could be a win-win for the system, for our children and for business."

It isn't the first time a Georgia district tried selling ad space to make money, but it's part of a growing trend of schools across the country turning to corporate partnerships to make up for dwindling tax dollars. Companies have traditionally sponsored schools, but increasingly those companies are asking for more advertising opportunities in exchange for those infusions of cash.

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