How not to attract women to coding: Make tech pink

Wednesday, July 9, 2014

As a mathematically inclined 17-year-old, patterns are something Abby Wheat appreciates. Patterns, after all, are the magic of math, the underlying system of logic for both the physical and theoretical.

Recently, though, Wheat began to notice a pattern she didn't like.

To start, there were the pitches from college engineering programs in curly purple typeface accented by flowery images. She started to notice that many websites for budding female engineers are pink. Then there was the flyer for an after-school program hanging in a hallway of her high school. Printed on purple polka-dot paper, it read, "Are you a tech girl? Are you a web diva?"

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