ION Media unveils affiliate site, launches multi-platform marketing initiative

Lauren Williams's picture
Tuesday, June 11, 2013

ION Media Networks’ flagship network, ION Television, has continued its steady rise in the ratings, today announcing a year-to-year increase in Q1 2013 in both households (up 3% to 824,000) and total viewers (1,051,000 vs. 1,015,000) during prime viewing hours. Also, in Q1 2013 vs. Q4 2012, ION Television generated double-digit growth in prime, up 12% with adults 25-54 and up 10% with women 25-54 (Source: Based on Nielsen C3 impressions, M-Su/7p-1a).

Of particular note is the performance of stalwart Criminal Minds, which experienced across-the-board growth in key demos in 1Q13 vs. 1Q12. The procedural drama saw 13% increases in both households (1,159,000 vs. 1,030,000) and total viewers (1,473,000 vs. 1,300,000), and is up 8% among adults 18-49 (574,000 vs. 532,000) and 9% among women 18-49 (381,000 vs. 351,000). In addition, the series generated a 4% improvement among adults 25-54 (607,000 vs. 584,000) and 5% among women 25-54 (401,000 vs. 381,000) (Source: Based on Nielsen C3 impressions, M-Su/7p-1a).

And WWE Main Event, which premiered October 3, ranked an impressive top 10 in all key demos, including #7 with adults 18-49, #6 with adults 18-34, #5 with men 18-49, and #4 with men 18-34 (Source: Nielsen C3 impressions, Wed. 8-9p, comparing ION to general entertainment cable networks).

And finally, building on the network’s commitment to introduce original programming, ION Television has also announced its agreement to produce five all-new original holiday movies this year, adding to its current roster of 13 titles.

On the programming side, ION Media Networks’ special interest channels have invested heavily in new content for 2013.  Qubo, a network for children of all ages that celebrates the fun of learning, and ION Life, a network dedicated to the celebration of healthy, active and empowered lifestyles, are adding a combined 165 additional programming hours.

This spring, Qubo’s premieres include:

Anne of Green Gables: The animated series based on the popular children’s novels features the world’s favorite red-headed orphan and her quest to find a home (26 x 30:00 Produced by Sullivan Entertainment).

I Spy: The favorite picture-riddle books come to life in this animated play-along adventure series featuring Spyler, Cece, Duck and Wheeler (26 x 30:00 - A Scholastic Production).

Dear America & The Royal Diaries: Each episode reenacts diary entries written by different female authors about a historical event in both the U.S. and the United Kingdom (12 x 30:00 – A Scholastic Production).

Animorphs: The series based on the young adult novels features teenagers who morph into animals to fight crime in their town (26 x 30:00 - A Scholastic Production).

And, this fall, Qubo will also introduce:

Funniest Pets and People: The series features hysterical, fast-paced video clips submitted by viewers who share their funniest moments (26 x 30:00 Produced by Genco Entertainment; Distributed by Legacy Distribution).

This fall, ION Life adds to its lineup with:

At the Table With: The biography series provides an intimate, all-access pass into the hearts and minds of some of the world's superstar chefs, including Jacques Pepin, Cat Cora and Robert DeNiro, among others (26 x 30:00 Distributed by BuzzTaxi).

Room to Grow: Charismatic landscape designer and host Carson Arthur and guests plan and execute truly stunning outdoor space makeovers (26 x 30:00 – Distributed by BuzzTaxi).

Bulging Brides: The fast-paced, emotionally-charged series exposes a bride’s desperate struggle to drop unwanted inches so she can look picture-perfect for her wedding day (39 x 30:00 Distributed by Cineflix Entertainment).

Makeover Wish: This series performs $25,000 room makeovers in 72 hours for truly deserving individuals in need of a break after sending their targets off on a surprise weekend getaway  (26 x 30:00 – Distributed by Cineflix Entertainment).

For Your Home: Internationally respected designers, home improvement experts, gardeners and authors Vicki Payne and Sloan Rutter provide a delightful collection of creative ideas for home (26 x 30:00 – Distributed by Legacy Distribution).

Your House and Home: A home improvement show that offers straightforward information, inspires new ideas, and empowers knowledge to make your home a better place to live (26 x 30:00 – Distributed by Legacy Distribution).

Southern Fried Fitness: Robin Shea creates a unique lifestyle as a way to blend her passion for Southern food with her unwavering commitment to health and fitness (26 x 30:00 – Distributed by Legacy Distribution).

Now Eat This with Rocco DiSpirito: Celebrity chef Rocco DiSpirito will challenge families and individuals to makeover their diets and adopt a healthier lifestyle (20 x 30:00 – A Bellum Entertainment Production; Distributed by Entertainment Works).

On the marketing front, ION Media Networks unveiled its first-ever affiliate website, http://www.ionaffiliates.com, a one-stop resource for all ION-related needs. The user-friendly destination also incorporates the Comcast ADN Tool, giving ION affiliate partners the opportunity to download customizable HD and SD cross-channel spots for ION Television, Qubo and ION Life. The site, which debuted at this year’s NCTA “The Cable Show,” offers affiliate partners a chance to win one of ten iPAD Minis by registering for the website at the ION booth or from home by June 17.

In addition, Qubo has announced an initiative in partnership with this year’s Simon Malls Kidgits program. The “Mini Chef Event,” a campaign promoting healthy eating and food preparation, will take place in 100 participating malls across the country between May and June. And, ION Life is building brand awareness and creating consumer demand for the channel’s content through ionlife.com and its “Relax with ION Life” sweepstakes. The barter deal with SpaFinder Wellness will allow ION Life the chance to award weekly winners with a $100 gift card throughout 2013.

Also announced today, Qubo and ION Life have partnered with Wovenmedia to offer a new platform for the networks’ content to air on over 10,000 screens at retail locations and more than 1,000 healthcare locations, reaching approximately 21 million viewers per month.

About ION Media Networks, Inc.
ION Media Networks is a leading U.S. provider of television, utilizing its nationwide assets to deliver content to 260 million Americans in 100 million homes. ION delivers television entertainment and choice through innovation, offering quality content, new formats and innovative packages that are affordable and accessible to all consumers. ION Media Networks owns and operates ION Television, serving 100 million homes with high-quality programming; Qubo, the award-winning 24/7 kids channel; and ION Life, a network dedicated to the celebration of healthy, active and empowered lifestyles. For more information, visit www.ionmedianetworks.com.