The third-largest school district in Los Angeles county has paid a company $40,000 to track thousands of its students on social media in the hope of combating cyber bullying, the Glendale News-Press reports.
Glendale Unified School District has hired Geo Listening to monitor about 13,000 middle school and high school students, according to the Glendale News-Press.
Here's how the system works, according to Geo Listening's website (emphasis ours):
Every day, there are posts about vandalism, crime, drugs, and all types of bullying from children who hope someone is listening. The volume of these posts is so overwhelming that it would be nearly impossible for schools — on their own — to efficiently filter through and take effective action. Geo Listening is an always monitoring service of all public posts on social networks that originate from your school campuses.