Microsoft is throwing open an advertisement-free version of its Bing search engine to all eligible kindergarten to 12th grade schools in the U.S., after completing the pilot stage of this program that was first run in five large public school districts.
The company is promising students an ad-free and safer search. After the no-charge “Bing in the Classroom” program is activated, Bing searches from within the school network will not have any advertisements, and will automatically and strictly filter to help block adult content. Microsoft will also disable the use of student searches for targeted advertising.
Microsoft’s catch-them-young strategy seems to have paid off as the program has grown to include hundreds of districts covering over 4.5 million kids in more than 5,000 schools, the company said Wednesday.