Minnesota Investment Group Acquires Varitronics

Lauren Williams's picture
Friday, November 2, 2012

Varitronics, a national leader in education technology solutions that help improve academic progress and classroom engagement of all learners, announced that it has been acquired by a group of private investors based in Minnesota.

Headquartered in Plymouth, MN, Varitronics' technology solutions exist in more than 35,000 early childhood centers, elementary schools, secondary schools, and post-secondary institutions throughout North America.

Founded in 1983, the company had previously been owned by Brady Corporation (NYSE: BRC) and has been managed by David Grey, President and CEO. Grey will continue in his leadership role and the company will continue to operate under the Varitronics, LLC, name.

“I am excited by the opportunity to continue leading Varitronics in serving educators and students across the country,” Grey says. “This acquisition will not only allow Varitronics to continue to grow, but will enable us to better serve our customers by strengthening our product offerings, accelerating innovation, and meeting customer demand more rapidly. Investors’ interest in Varitronics was driven by our outstanding workforce culture, unique value proposition, and dedicated dealer distribution network.”

About Varitronics,LLC

The company provides education technology solutions that help improve student achievement and classroom engagement through instructional differentiation and personalized learning experience. Varitronics’ product suite, VariQuest Visual Learning Tools, includes the Design Center, Cutout Maker, Poster Maker, Awards Maker and Cold Laminator, and is powered by proprietary VariQuest Software featuring thousands of curriculum-aligned templates, eDies and graphics designed specifically for schools. Together, VariQuest Visual Learning Tools allow students, staff and administrators to quickly and easily create customized posters, banners, manipulatives, cut-outs, award plaques, and stickers that help bring lessons and activities to life. For more information about Varitronics or VariQuest, visit