At fewer than 300 words, the proposal seemed simple enough: Protect student privacy and restrict companies' ability to use students' data.
The plan - sponsored in the House by Del. David Yancey and in the Senate by Sen. John Cosgrove, both with bipartisan support - failed in committees last winter. But the proposal is set to be resurrected in the next session - and, likely, in the session after that, and the one after that.
The measure puts Virginia among the dozens of states, along with the federal government, stepping into a complex fight over new technologies, big business, public education, security and privacy rights.