Leaders of San Francisco's booming tech sector know they can't win the hearts and minds of the city simply by writing big checks, though that is an undeniable part of corporate citizenship. They have come up with a far more intimate, and perhaps more enduring, way of connecting with the city.
Venture investor Ron Conway's alliance of tech companies, SF.citi, has decided that its signature initiative of 2014 will be to start linking its 900 members with volunteer programs in San Francisco's 116 public schools.
The beauty of this program is that it won't be a top-down, self-interest-driven outreach. The principals themselves will be asked what they need at the classroom level.