Carteret High School, Mount Olive High School in Flanders, and JFK High School in Paterson are the first schools in New Jersey to offer Principles of Marketing, a 35-week standards based course that uses up-to-date marketing materials and real-world problem-solving exercises to better prepare students for a career or college.
The course was developed by the state’s Career and Technical Education Partnership (CTEP, www.ctepmarketingtoolkit.org). The pilot program implemented at the high schools is part of an effort to create a state-wide model program of study for the Marketing Career Cluster using curriculum that is relevant, engaging and standards-based. Standards used in the development of the curriculum included the Common Core, New Jersey’s Curriculum Content standards, and the recently published Common Career Technical Core standards.
“Forty-eight states have adopted the common core concept as the best way to keep American students competitive with the rest of the world,” said Til Dallavalle, Coordinator of the CTEP Marketing Project. “By giving their students a more relevant educational experience, these three high schools are also helping to refine the curriculum.”