USA TODAY Charitable Foundation launches second annual “Lead2Feed: The World Hunger Leadership Challenge”

Lauren Williams's picture
Friday, November 8, 2013

USA TODAY Charitable Foundation and Lift a Life Foundation announced today the launch of the second annual “Lead2Feed: The World Hunger Leadership Challenge” in cooperation with Yum! Brands Foundation to encourage middle and high school students to hone their leadership skills through projects that focus on solving hunger, locally or globally. Students will use principles from Yum! Brands Chairman and CEO David Novak’s best-selling book, TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen, and the Lead2Feed curriculum provided by USA TODAY Education to participate in the “Lead2Feed: The World Hunger Leadership Challenge.” Yum! Brands Foundation will provide up to $500,000 in prize money grants to U.S. public charities engaged in hunger relief programs, selected by the winning student teams.

Lead2Feed is a teacher-led educational program that combines a Common Core State Standards-based curriculum on the topic of leadership along with the challenge of solving world hunger through service learning projects conducted by student teams. The curriculum focuses on self-awareness, working with others, setting big goals and identifying a national or local hunger-related charity to assist. More than 1,000 schools are expected to participate over the 2013-2014 school year.

The 10-lesson Lead2Feed curriculum being used by middle and high school educators is based on Novak’s book, where he shares the secrets of the unique “Taking People With You” leadership program he has developed and taught during his 16 years at Yum! Brands. All of his proceeds from the book go to the United Nations World Food Programme (WFP) in conjunction with Yum! Brands’ global hunger relief efforts. Yum! Brands World Hunger Relief program drives awareness, funds and volunteerism for WFP and other hunger relief agencies and has become the world’s largest private sector hunger relief effort, raising more than $150 million and providing more than 600 million meals to hungry people around the world.

“Lead2Feed inspires students to think and act like leaders while working together to solve the very real hunger problem that exists in too many communities around the world,” said David Novak, Chairman and CEO, Yum! Brands, Inc. “The leadership principles in Taking People With You help students develop into future leaders as they build important skills and work together as a team to get real results and directly impact the hunger issue."

“Many school districts and some states now require service learning or community service hours for high school graduation or as part of the middle school curriculum. This leadership program can fulfill social studies or government class service project requirements. Students will learn hunger statistics and more about the severity of the issue in the United States and around the world to help motivate participation,” said Diane Barrett, President, USA TODAY Charitable Foundation. “We are thrilled to participate with schools in this exciting program.”

Up to $500,000 in prize money grants will be awarded in May 2014 to public U.S. hunger relief charities, supported by the winning student teams, following completion of the Lead2Feed: The World Hunger Leadership Challenge.

Teachers are invited to register for this free program at