NASA launched its new Mars rover, the Curiosity Rover, from Florida’s Cape Canaveral on Nov. 26. During a NASA marketing event, The Black Eyed Peas’ will.i.am announced a launch of his own: a new initiative to get youth involved and interested in science, technology, engineering and mathematics (STEM).
The initiative is called SYSTEM: stimulating youth for science, technology, engineering and mathematics. The musician is collaborating with entrepreneur Lars Perkins.
SYSTEM aims to utilize the universal appeal of music, celebrity and pop culture to get youth involved and interested not only in the STEM subjects, but in education itself.
Onlookers were enraptured as will.i.am began his announcement by speaking about science and the importance of inspiring students to pursue STEM education. He also spoke on his own curiosity and enthusiasm at being allowed to witness the launch.
“I always dreamed of coming to see a rocket leave the planet,” he said, eliciting cheers from the gathered crowd who were quickly swept up in the excitement.