2014 Trends in DA's Print and Digital Readership

New research proves that the DA brand has struck an equitable balance of print versus digital editions, with most of each format’s audience identifying reasons why they find the format desirable.*

 Within the last 12 months:

87% of PRINT subscribers have responded to sales messages in DA

86% of DIGITAL subscribers have responded to sales messages in DA

 

95% of PRINT Edition subscribers find “print” desirable. The most commonly cited reasons for readers’ preference for his format were:

• They’re tangible; I enjoy physically thumbing through print magazines

• They’re portable; can read them at work, at home, in transit, etc.

• I spend a lot of time on a computer; print is a welcome change

 

98% of DIGITAL Edition subscribers find “digital” desirable. The most commonly cited reasons for readers’ preference for this format were:

• The ability to search for topics or words within each issue

• Issues can be easily forwarded to colleagues

• They contain active links to additional content and vendors’ sites


Source: Trends in the Purchase of New Products & Systems by K12 Districts - 2014; Martin Akel & Associates

To View the Full Report, Contact your DA Sales Rep

George Halo
Associate Publisher
609-242-4294 Fax:908-765-0300
ghalo@promediagrp.com

George Saroyan
Sales Manager - West
951-415-2423 Fax:866-382-3782
gsaroyan@edmediagroup.com

Katie Grzybowski
Midwest Sales Manager
203-313-8386
kgrzybowski@districtadministration.com