District Communications Strategy for 21st-Century Schools

Even the best-run schools are one misguided tweet or blog post away from a serious crisis. What do superintendents do when their local communities have become cynical about their schools, parental support has continued to decline, and teachers and staff show signs of very low morale? Building trust and confidence in today’s social media age tops the agenda of every superintendent yet few have mastered the art and science of effectively doing so.

In this seminar, Charles Dupre, superintendent of Fort Bend ISD, will discuss how his communication team tapped fully into the less explored side of communication listening to turn around the narrative of their schools with both internal and external stakeholders.

Dupre and his team implemented an innovative technology solution called Let’s Talk!, offered by K12 Insight. Dupre will offer practical tips and ways to effectively brand your style as a leader who listens and how to deliver on that promise.

Fort Bend ISD is the seventh-largest district in Texas and one of the largest in the country, serving over 71,000 students and employing over 9,000 staff members.

Topics will include:

  • How social media has altered the communication landscape for public schools and school superintendents

  • How to create a scalable solution for all stakeholders to be able to easily reach any administrator, and how to create a culture that uses that feedback effectively

  • The magic of “listen, learn, lead” – beyond just rhetoric

  • Keys to creating a district communications strategy that meets the needs of a 21st-century audience

  • How creating an “always on community conversation” leads to improved trust and morale and deepened engagement

  • How to identify trends, act on community feedback and make informed decisions

  • Key features of K12 Insight’s Let’s Talk! community engagement platform

Scheduled speakers:
Charles Dupre
Fort Bend ISD (Texas)

Suhail Farooqui


K12 Insight

Who will benefit:

Superintendents and other administrators interested in creating an effective district communications strategy. Anyone may attend.

Date of broadcast: 
Thursday, September 18, 2014
2:00 pm EST
Sponsored by: 
K12 Insight