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From the Editor


Online video brings compelling reality to teaching and learning.

DO-IT-YOURSELF VIDEO IS EXPLODING ACROSS THE INTERNET, thanks to the widespread availability of inexpensive cameras and free online file-sharing services including YouTube, Dailymotion, Metacafe and Putfile. Films made by camcorders and digital cameras, including Web cams and camera cell phones, can easily be uploaded for access by anyone, and more than 90 percent of the clips on YouTube-which tallies more than 100 million views per day-are done by amateurs. There are also growing numbers of specialized YouTube spin-offs, such as GodTube for religious content and TeacherTube for schoolrelated topics. Do-it-yourself video brings compelling new dimensions to teaching and learning (see "The Online Edge" in the June 2006 issue of DA on our Web site) and is revolutionizing how people communicate. For example, in the current race for the presidency, each candidate is using online video to raise money and communicate with voters, and pro/con films are posted in reply. In addition, campaigns are documented on sites such as, and, which tracks candidate promises for schools. Humor and satire are also represented on the video campaign trail, as exemplified by the Clintons' own spoof of the final episode of cable TV's The Sopranos, a sequence of John Edwards brushing his hair to the tune of "I Feel Pretty," and the legendary "Obama Girl" video. And YouTube recently made a historic leap into politics by co-sponsoring the nationally televised Democratic debates with CNN, where presidential hopefuls answered questions submitted in 30-second videos, and more than 2,000 citizens throughout the United States participated. Online resources will play pivotal roles in the upcoming elections, and these need to be integrated into your curriculum.

A study by the Pew Internet & American Life Project found that 19 percent of online adults view or download videos in a typical day, and that younger users are the most eager and active contributors of online videos. Your staff and students will use Web 2.0 technologies for a variety of purposes and will need to be equipped with new skills. This month's issue addresses these implications in "The New Literacies" by Zach Miners and Angela Pascopella, and offers related content, including the second in a series on our district buying power study.

See EduComm sessions on the DA Web site for free!

EduComm on Demand

Thanks to online video your staff can also relive the outstanding professional development sessions from EduComm 2007-the only national conference focused on the integration of audiovisual and information technologies for school districts-which you will find on our Web site for free. These include New York Times columnist David Pogue's keynote on five technologies that will change our lives, computer visionary Alan Kay's opening keynote on powerful teaching ideas, and focused Web 2.0 topics such as blogging across the curriculum, safe social networking, digital photography and the use of podcasting in professional development. The presentations will help you develop successful strategies for integrating AV and IT, make smart purchasing decisions, and manage training and support in this exciting field.


I am delighted to announce that our friend and colleague Judy Faust Hartnett stepped up last month to become editor of District Administration and the DA Web site. The quality and reach of the magazine and integrated Web site will continue to develop under her able leadership.

We also congratulate DA's popular blog The Pulse, which celebrates its first anniversary as "Education's Place for Debate." Visit The Pulse often to discuss key issues affecting school districts." target