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Articles: Social Media

Trish Rubin consults with clients in education, business and the nonprofit sector to build brand awareness. She is coauthor of BrandED: Tell Your Story, Build Relationships and Empower Learning.

An authentic leader brand can inspire a community to a create a whole school brand that unifies.

Brian Garverick, superintendent of Mansfield City Schools in Ohio, banned electronic devices in an effort to disconnect students from social media.

Brian Garverick, superintendent of Mansfield City Schools in Ohio, has banned electronic devices in an effort to disconnect students from social media. 

Trish Rubin, former educator and now marketing consultant, wrote BrandED: Tell Your Story, Build Relationships and Empower Learning.

Trish Rubin, former educator and now marketing consultant, provides a step-by-step framework to the nuances of spreading good school news and winning support in her book.

Disruptive Classroom Technologies: A Framework for Innovation in Education lays out a framework for the T3 system.

Disruptive Classroom Technologies: A Framework for Innovation in Education lays out a framework for the T3 system.

At Hamilton Southeastern School District, Michael Beresford is assistant superintendent of staff and student services and Brooke Lawson is district mental health coordinator.

District Mental Health Coordinator Brooke Lawson and Assistant Superintendent of Staff and Student Services Michael Beresford discuss the challenges of addressing mental health issues.

Districts have several options when introducing a badging program.

For students, the process tends to be more intricate because these badges, often awarded for soft skills and career-preparation activities, contain metadata that details what students did to earn the badges. Such higher-tech “open badges” can be shared on social media and live on an online platform such as Credly, Mozilla or Badgr.

Districts are advised to go through the graphic design process to create high-quality badges that drive engagement—rather than using stock art.

A growing number of districts now award digital badges to students who demonstrate creativity and critical thinking, and even for noteworthy experiences in after-school programs.

Matt Miller is the new superintendent of Lakota Local Schools in Ohio.

Matt Miller, new superintendent of Ohio’s Lakota Local Schools, is reaching community members with his social media savviness.

Fast disappearing from schools are internet “lock and block” policies that keep students off social media and restrict them to carefully curated websites. Even with sophisticated filters and firewalls, today’s learners carry all the access in the world in their back pockets.

The future of fidget spinners remains uncertain for the 2017-18 school year. (Gettyimages.com: J2R).

Whirling fidget spinners invaded classrooms across the country this past spring, but with many schools banning them as a distraction, their future as a potential remedy for students with attention difficulties is in doubt.

In a classroom in New Hampshire, second-graders pull out iPads to film themselves discussing the characters of a book they are reading.

Chris Wolk is the principal at Avon Center School in Round Lake Beach, Illinois. He is a regional director for the Illinois Principal Association and a certified principal mentor with the National Association of Elementary School Principals.

Principal preparation programs continue to place more demands on candidates, in some cases requiring a yearlong internship. 

Allowing students to explore news articles that spark their curiosity can provide a bigger literacy boost than having them read nonfiction texts about random topics far removed from a youngster’s interests. 

Jason R. Olsen is communications officer for the Salt Lake City School District.

While the news media environment has changed, our goal as communications professionals hasn’t—create a simple, accurate and relevant message for quick delivery to parents, employees, students and community.

Every morning, principals in the West Bridgewater School District in Massachusetts get on the PA system to lead students through a few minutes of mindful breathing exercises.

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