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Articles: Social Media

Steven Langford,  CIO, Beaverton School District (Ore.)

Here are five crucial decisions to make in developing best practices for the wide variety of internet filters—and your options for using them—in K12 schools.

Trish Rubin, former educator and now marketing consultant, wrote BrandED: Tell Your Story, Build Relationships and Empower Learning. Follow her at @trishrubin.

Branding is an empowering trend for educators who move out of their typical professional silos into understanding marketing tools.

In a survey, readers described how their roles in education are changing and how their responsibilities will evolve in the coming years.

Ken Trump (ken@schoolsecurity. org) is the president of National School Safety and Security Services.

How can administrators prepare staff with best practices and reasonable emergency plans? How can you communicate safety to your parents in a social media world on digital steroids?

As the internet and social media become entrenched in classrooms, more schools teach students how to behave responsibly online and how to gauge the credibility of the web’s resources.

Crafting a strong and well-balanced social media policy requires considerable time and effort. The policy must be flexible enough to accommodate new tech trends yet thorough and specific.

Trish Rubin consults with clients in education, business and the nonprofit sector to build brand awareness. She is coauthor of BrandED: Tell Your Story, Build Relationships and Empower Learning.

An authentic leader brand can inspire a community to a create a whole school brand that unifies.

Brian Garverick, superintendent of Mansfield City Schools in Ohio, banned electronic devices in an effort to disconnect students from social media.

Brian Garverick, superintendent of Mansfield City Schools in Ohio, has banned electronic devices in an effort to disconnect students from social media. 

Trish Rubin, former educator and now marketing consultant, wrote BrandED: Tell Your Story, Build Relationships and Empower Learning.

Trish Rubin, former educator and now marketing consultant, provides a step-by-step framework to the nuances of spreading good school news and winning support in her book.

Disruptive Classroom Technologies: A Framework for Innovation in Education lays out a framework for the T3 system.

Disruptive Classroom Technologies: A Framework for Innovation in Education lays out a framework for the T3 system.

At Hamilton Southeastern School District, Michael Beresford is assistant superintendent of staff and student services and Brooke Lawson is district mental health coordinator.

District Mental Health Coordinator Brooke Lawson and Assistant Superintendent of Staff and Student Services Michael Beresford discuss the challenges of addressing mental health issues.

Districts have several options when introducing a badging program.

For students, the process tends to be more intricate because these badges, often awarded for soft skills and career-preparation activities, contain metadata that details what students did to earn the badges. Such higher-tech “open badges” can be shared on social media and live on an online platform such as Credly, Mozilla or Badgr.

Districts are advised to go through the graphic design process to create high-quality badges that drive engagement—rather than using stock art.

A growing number of districts now award digital badges to students who demonstrate creativity and critical thinking, and even for noteworthy experiences in after-school programs.

Matt Miller is the new superintendent of Lakota Local Schools in Ohio.

Matt Miller, new superintendent of Ohio’s Lakota Local Schools, is reaching community members with his social media savviness.

Fast disappearing from schools are internet “lock and block” policies that keep students off social media and restrict them to carefully curated websites. Even with sophisticated filters and firewalls, today’s learners carry all the access in the world in their back pockets.

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