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bulb Announces Key Partnerships, Key New Hires

Team and partners expanded to grow and serve education market for leading digital portfolio software company.

(AUSTIN, TX) October 10, 2017 –  bulb, the emerging leader in digital portfolio software, announces the appointment of industry veterans Aaron Sever as Director of Sales, and Account Executives Janice Bowen, Gwen Cheatham, and Aimee Schroeder. The company is also partnering to support Digital Promise, the bipartisan nonprofit formally launched by President Barack Obama in September 2011 to accelerate innovation in education.

Eric Goldreyer, CEO of bulb said of the new hiring, “Aaron, Janice, Gwen and Aimee bring decades of education experience to these newly created positions overseeing every aspect of deployment into the school district marketplace.” With respect to our new innovation partner, he said,“We are thrilled to partner with Digital Promise to spur innovation in education to improve opportunities to learn.”

Aaron Sever has 17 years of experience in education publishing and technology. At Perfection Learning, he led southern US sales and grew revenue in his region every year. Previously, Aaron helped the Houghton Mifflin Harcourt team exceed quota by gaining over 50% market share in Texas in multiple years. Aaron has a BS from Bowling Green and a MBA from TCU.

Janice Bowen has 20+ years of sales experience. She was the No. 1 producer in the nation multiple years at Perfection Learning. Previously, she was the top sales producer for Houghton Mifflin Harcourt, both statewide and nationally. Janice has a BBA in Marketing from the University of Texas.

Gwen Cheatham has 20+ years of sales experience and most recently worked in educational sales for 11 years as an Account Executive with Houghton Mifflin Harcourt. Gwen supported all curriculum and instructional needs for large urban and suburban school districts where she consistently grew market share and exceeded sales quota. She has a BA from The University of Texas at Austin.

Aimee Schroeder is an Educational Professional with 20+ years of experience in classroom teaching, educational sales, marketing, and professional development. Aimee has worked core academic subjects and specialty areas including career and technical education. She has a BS and teaching certification from Sam Houston State University.

As the National Center for Research in Advanced Information and Digital Technologies, Digital Promise works at the intersection of education leaders, researchers, and learning technology developers. Partners like bulb, Bill & Melinda Gates, Chan Zuckerberg, Michael & Susan Dell, and William and Flora Hewlett support the mission of improving the opportunity to learn.

About bulb
bulb is an EdTech company specializing in digital portfolios. bulb is committed to the discipline of learning and the craft of teaching; we believe that technology should enhance and accelerate both rather than detract from them. bulb is the place where students and educators curate and create, share and showcase their smarts. bulb understands that form follows function, so we not only make bulb pleasing to the eye, we also make it super easy to use. At its essence, bulb is where ideas are cultivated into amazing work, which can be shared and refined over a lifetime. For more information, visit

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