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Professional Opinion

Trish Rubin consults with clients in education, business and the nonprofit sector to build brand awareness. She is coauthor of BrandED: Tell Your Story, Build Relationships and Empower Learning.

An authentic leader brand can inspire a community to a create a whole school brand that unifies.

Thomas A. Wilson is superintendent of Anderson School District Five in South Carolina.

Some school leaders can get so ingrained in a position that they are blind to the external and internal factors that impact a school community, which is just as detrimental to a school as the revolving door mentality.

Cort T. Malone is a shareholder in the insurance recovery group of Anderson Kill P.C., and Jorge R. Aviles is an attorney in the same group.

While the increasing number of concussion-related injuries in the NFL have captured the country’s attention, less attention has been paid to the rise of similar claims coming from high school student-athletes.

Lisa Gonzales is president of the Association of California School Administrators and an assistant superintendent of educational services in Dublin USD.

Can exercise boost our effectiveness as leaders? Science supports the importance of exercise, especially for leaders. Have you made the connection yet? If not, here are a few reasons you should.

Patrick J. Kearney is a veteran teacher and an advocate for public education. He currently serves as the facilitator for teacher leadership in Johnston Community Schools in Iowa.

The honest and complex truth is that there are incredible things happening in every school in the country and there are massive challenges being faced by every school as well.

Fatme Faraj is director of School Improvement/Leadership Coaching for ​Dearborn Public Schools. Glenn M. Maleyko is superintendent of Dearborn Public Schools.

Evidence-based best practice is a hot topic in education, especially in regard to the proposed ESSA accountability system.

Jennifer Abrams is a communications consultant and author of Having Hard Conversations, The Multigenerational Workplace: Communicate, Collaborate and Create Community. She can be found at jennifer@jenniferabrams.com and on Twitter @jenniferabrams.

Positive public relations experiences are critical to our survival as public entities and, unfortunately for many school leaders, we face an uphill climb. According to a June 2016 Gallup poll, only 30 percent of Americans feel “a great deal” or “quite a lot” of confidence in public schools, down from an equally disheartening 36 percent when the survey was administered a decade earlier.

Andre Spencer is the superintendent, Rupak Gandhi is the research, data, and accountability officer, and Laurie Eastup is the RDA Coordinator at Harrison School District Two in Colorado Springs.

In the 2010-11 school year, the Harrison School District Two in Colorado Springs began one of the most rigorous pay-for-performance plans in the nation: Called “Effectiveness and Results,” this overhaul of the human capital management system was a risk worth taking because the status quo failed to adequately serve students.

Jean Fleming brings over 25 years of experience in education to her role at the Northwest Evaluation Association, where she specializes in PD practices and instructional supports.

Building teacher capacity is the best way to make sure students grow. The research on this is unequivocal: No single school-based factor impacts student achievement more than the teacher.

Scott Poland is co-director of the Suicide and Violence Prevention Office at Nova Southeastern University, where. Vidhi Thakkar is a school psychology doctoral student.

In March, Netflix premiered 13 Reasons Why. The dramatic depictions and riveting subject matter quickly resulted in Netflix declaring the program its most-viewed show.

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