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DA Publisher's Blog: Engage K12

Want to know what the K12 education market is telling you? Just ask.

I’m confident that your advertising program with DA will generate high-quality leads, but I won’t guarantee a number. I can’t, because I don’t control your messaging, your product, your marketing or your call to action. Also, I’m not clairvoyant.

You walk into a store and see two products side by side. They seem to be exactly the same—same features, same quality, same price. The only difference is that you saw one advertised and you’ve never heard of the other brand.  Which one do you buy?