Media Opportunities

Access and Engage DA’s Powerful Audience with a Fully Integrated Network of Marketing Solutions

K-12 district decision makers and influencers actively use our content and participate in our industry-leading events when seeking vendor partnerships to address their needs.

DA media connects your brand with school district leaders at every step in their buying journey. We use our deep audience knowledge and market expertise to leverage the trusted relationships we’ve built in this space, for your brand.

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Contact your Account Manager

East: Rachel Davis 678.521.7584 | West: Paul Milnamow 847.648.0416


High-Impact Advertising

DistrictAdministration.comOur site enables deep engagement with advertising content and more premium opportunities to meet your marketing goals.

Print and Digital MagazineMore than a media brand, DA is a trusted resource for school district leaders, focused on solutions and committed to helping education leaders implement best practices from districts across the U.S. DA magazine’s print and digital editions reach 173,000+ K-12 decision-makers per issue.

DA Newsletters

Increase your brand’s visibility with our qualified subscriber base. Native and display advertising solutions in DA’s expertly curated newsletters engage readers with your brand in a format that inspires trust and spurs action. View details and specifications.

Connecting with the widest audience of school district leaders in the resource they rely on – and respond to – every weekday.

Providing a deep content experience in a collection of the week’s most important school district stories.

Tailored specifically to the leaders responsible for purchasing and implementing technology solutions for their districts.

Targeted Content Solutions and Lead Generation

We deliver brand contact across print and digital platforms that captures interest from your designated target audience and maximizes lead acquisition.

Content SyndicationLeverage DA’s highly targeted promotional strategies to drive engagement with your content.

Account Based Marketing ABM takes a strategic approach to target your defined organizations and decision-makers.

High-Yield Digital Ad Targeting Ensure that your ads are viewed on the trusted sites your targets frequent, for zero waste.

CONTENTEDU, DA’s content studio, employs an experienced team of education writers who can develop relevant and compelling multimedia assets to support your marketing strategy.

Case Studies | White Papers | Articles | Infographics | Interviews | Thought Leadership Q&A


Thought Leadership

Web Seminar An interactive experience to boost your sales pipeline and drive quality leads. We offer varying content and pricing models to meet your strategic marketing needs.

Market Intelligence SurveyOur content team will develop a brief survey to measure the pulse of your target market, and deliver a custom report with a summary of survey findings. The ContentEDU studio can leverage those findings into a custom content asset and deliver it to your targeted audience with a lead generating campaign.


Join Us in Supporting Excellence in K-12 Education


Districts of Distinction is a year-round recognition program for K-12 school districts that engages and impacts the entire District Administration audience through multiple touchpoints. Make your brand a valued voice in this celebration of innovation, in print, online, and in person at one of the nation’s largest independent K-12 education conferences.

Districts of Distinction sponsorships are offered at varying levels of engagement. Contact your account manager for more information.

Events and Conferences

We offer exhibit and sponsorship opportunities at events that are directly aligned with the leading media brand in the K-12 market, and programmed by noted educators with a strong understanding of the audience and current trends.


The District Administration Leadership Institute offers unparalleled, year-round support to strengthen your relationship with K-12 decision-makers nationwide. Learn more about the DA difference – going beyond a single event and providing a full-circle approach to engaging K-12 district leaders.

Superintendents Summit | National Superintendents Academy | Technology Leadership Academy


The Future of Education Technology® Conference is the nation’s largest independent event focused on leveraging technology to drive K-12 student success and the most effective way to get your company in front of 10,000 qualified K-12 ed tech decision-makers from across the country and around the world.

Let’s get started. Contact your DA Account Manager to begin building your custom marketing program today.

East: Rachel Davis 678.521.7584 | West: Paul Milnamow 847.648.0416