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Trish Rubin is a marketing instructor at Baruch College in New York and is the author of BrandED: Tell Your Story, Build Relationships, and Empower Learning.

How two schools gathered data to help build their brands and more effectively tell their stories. 

Robert Sexton has worked with school-based tech for more than 15 years, so there’s not much he hasn’t seen. “Kids are pretty ingenious; keeping up with them is a challenge,” says Sexton, currently the director of technology for Olentangy Local School District, just north of Columbus, Ohio.

That challenge is mitigated by the district’s secret weapon—AristotleInsight::K12by Sergeant Laboratories, which tracks every digital move students make and alerts the district of potential problems.