Ten questions about marketing school leaders might be too embarrassed to ask

“Someone’s going to tell the district’s story whether we do or not. So we’d better be telling this story.” -Superintendent Nathan McCann, Ridgefield, Washington

Many administrators may understand the importance of school marketing in theory, but may still have fundamental questions they’re too embarrassed to ask, such as: What is marketing? What is a brand? What’s a marketing campaign? And how do I get started making marketing a priority for my schools?

This guide answers the ten most commonly-asked questions about school marketing, and features a case study that describes how a superintendent in Washington is implementing effective marketing strategies in his district.


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