Communication

Whether it’s a small district with just a few schools or a mammoth operation that spends billions of dollars, one thing is certain: getting tech support in the right place at the right time is mission critical. This not only requires having trained staff to fix problems, but maintaining careful coordination and communication between the […]

Going digital is easier and much cheaper than printing the old school newspaper, and it lets student journalists reach more readers. Aided by social media, these budding reporters have also been making impacts beyond their communities. For example, in April 2017 a Kansas high school principal had to resign after the school’s student journalists questioned […]

For most school districts, internet filters are crucial for complying with the Children’s Internet Protection Act (CIPA), which requires restricting students from accessing inappropriate online content. Filtering also allows districts to manage limited bandwidth. At West Rusk County Consolidated ISD in East Texas, for example, too many people running too many applications at once was […]

I work with schools to teach brand and marketing strategies to educators. That job didn’t exist a few short years ago. It’s not typical work and neither is school branding, which I characterize as “business as unusual.” Branding is an empowering trend for educators who move out of their typical professional silos into understanding marketing […]

As the internet and social media become entrenched in classrooms, more schools teach students how to behave responsibly online and how to gauge the credibility of the web’s resources, says Pamela Roggeman, academic dean for University of Phoenix’s College of Education. Still, a 2017 University of Phoenix survey of 1,000 teachers found 84 percent had […]

Crafting a strong and well-balanced social media policy requires considerable time and effort. The policy must be flexible enough to accommodate new tech trends—such as anonymous messaging apps and livestreaming—yet thorough and specific enough to address a multitude of potentially troublesome scenarios involving students, faculty and staff. When a few students at Eudora High School […]