Building a trusted brand became just one facet of a broader conversation leaders shared about how they strengthen their communication strategies.

The Oklahoma attorney general's office responded after the state's education superintendent sent an email this week to public school administrators requiring them to show students his video announcement of a new Department of Religious Freedom and Patriotism. In the video, he prays for President-elect Trump.

A lot has changed, and a lot has stayed the same for educators since the turbulence of the COVID years, says FETC 2025 featured speaker and former superintendent Jill Siler.

Many schools are enforcing strict policies that keep students from checking their smartphone throughout the entire school day. This superintendent is doing it a little differently.