Social Media

For most school districts, internet filters are crucial for complying with the Children’s Internet Protection Act (CIPA), which requires restricting students from accessing inappropriate online content. Filtering also allows districts to manage limited bandwidth. At West Rusk County Consolidated ISD in East Texas, for example, too many people running too many applications at once was […]

I work with schools to teach brand and marketing strategies to educators. That job didn’t exist a few short years ago. It’s not typical work and neither is school branding, which I characterize as “business as unusual.” Branding is an empowering trend for educators who move out of their typical professional silos into understanding marketing […]

As the internet and social media become entrenched in classrooms, more schools teach students how to behave responsibly online and how to gauge the credibility of the web’s resources, says Pamela Roggeman, academic dean for University of Phoenix’s College of Education. Still, a 2017 University of Phoenix survey of 1,000 teachers found 84 percent had […]

Crafting a strong and well-balanced social media policy requires considerable time and effort. The policy must be flexible enough to accommodate new tech trends—such as anonymous messaging apps and livestreaming—yet thorough and specific enough to address a multitude of potentially troublesome scenarios involving students, faculty and staff. When a few students at Eudora High School […]

Leaders know the necessity of upgrading digital devices. The longer we put it off, the more likely a system will fail. The upgrade is part of the modern digital world. The digital age brings a comparable call to action for administrators, who must upgrade their leadership brand. Maintaining trust is a key reason for a […]

What sets your school apart from thousands of other schools in the country, or even the others in your district? Former educator and now marketing consultant Trish Rubin says it’s up to school leaders to become the “storyteller-in-chief” by defining their school’s brand. Rubin provides a step-by-step framework to the nuances of spreading good school […]